National, September 18,2025: Ramraj Cotton, India’s leading name in traditional South Indian attire, proudly presents SWAYAMVARA GRAND, an exclusive Art Silk dhoti, shirt, and towel set for special occasions. Crafted for men who value tradition with a contemporary touch, this collection allows you to wear your culture with pride. It embodies the artistry of Indian weaving, showcasing intricate designs that exemplify luxury and grandeur.
Each set is tailored from premium-quality artificial silk, offering a soft and comfortable feel. The fabric drapes gracefully with a subtle sheen, while jacquard patterns and gold-detailed borders enhance its traditional appeal. Available in six elegant colours with multiple patterns, every set includes a matching shirt, dhoti, and towel, delivering a complete and refined ceremonial look.
Speaking on the launch, Mr. K.R. Nagarajan, Chairman of Ramraj Cotton, said, “For decades, Ramraj Cotton has celebrated our swadeshi heritage while keeping pace with modern preferences. SWAYAMVARA GRAND reflects our passion for quality and tradition. It is created for life’s big occasions, where attire becomes a part of the celebration. We are delighted to have Mr. Rishabh Shetty, our brand ambassador, for this collection launch, as he truly represents the values our brand stands for.”
Actor and filmmaker Rishabh Shetty added, “I am honoured to represent Ramraj Cotton, a brand synonymous with quality and timeless tradition. SWAYAMVARA GRAND is more than just attire; it evokes pride and belonging, bringing elegance to weddings, festivals, and special occasions.”
For decades, Ramraj Cotton has been a trusted name in men’s traditional wear across India, from fine cottons to rich silks. With SWAYAMVARA GRAND, the brand takes a step further in redefining ceremonial elegance for the modern Indian man.
The collection is now available across all Ramraj Cotton exclusive showrooms and leading textile outlets nationwide.