Produced by Bigson Records, ‘HELLO’ features Therukural Arivu and Ashwathy in a romantic musical directed and cinematographed by Arul Cool!
Written, composed and performed by Therukural Arivu, with music production by Hashbass, ‘HELLO’ presents a refreshing dimension of the artist’s musical journey!
Acclaimed independent Tamil music artist Therukural Arivu, widely recognised for his powerful lyrics, thought-provoking compositions and socially relevant musical expressions, explores a different creative space with his latest independent musical, ‘HELLO’. Produced by Bigson Records, the romantic music video features Arivu and Ashwathy in the lead roles, presenting a heartfelt story through music and visual storytelling.
Written, composed and performed by Arivu, ‘HELLO’ captures the excitement of meeting someone special, the innocence of developing feelings and the happiness of discovering a meaningful emotional connection.
The song revolves around the idea that some of life’s most memorable relationships begin with the simplest moments. A casual greeting, an unexpected encounter or a brief exchange of words can sometimes mark the beginning of a beautiful love story.
Speaking about the inspiration behind ‘HELLO’, Therukural Arivu shares (proposed quote):
“Love is one of the most beautiful emotions that connects people, irrespective of who they are or where they come from. As an artist, I have always believed that music should reflect different emotions and experiences in life. While many of my songs have explored powerful thoughts and social realities, I wanted to express something simple, personal and close to everyone’s heart through ‘HELLO’. Sometimes, even a small greeting can become the beginning of a beautiful relationship. This song celebrates those little moments, the excitement of falling in love and the emotions that words cannot always express. I hope everyone who listens to ‘HELLO’ finds a little piece of their own love story in it.”
The music video features Therukural Arivu alongside Ashwathy, whose on-screen pairing brings the romantic narrative to life. Their performances reflect the tenderness and emotional warmth associated with falling in love, complementing the mood of the composition.
Directed and cinematographed by Arul Cool, the music video places emphasis on natural performances, intimate moments and visual aesthetics. His approach brings a consistent visual language to the narrative, allowing the imagery to enhance the emotions expressed through the song.
Sharing his vision for the music video, director and cinematographer Arul Cool says (proposed quote):
“When we approached ‘HELLO’, our intention was to create a visual experience that would beautifully complement the emotions in Arivu’s composition. Love is something everyone experiences differently, but the excitement, innocence and happiness associated with it are universal. We wanted the visuals to feel natural, intimate and emotionally engaging rather than overly dramatic. Arivu and Ashwathy bring warmth to the narrative, and their performances help communicate the emotions of the song. Working with Arivu on this romantic musical has been a wonderful creative experience, and we hope audiences enjoy the simplicity and beauty of the story we have attempted to present.”
Music production has been handled by Hashbass, whose arrangement complements the vocals and romantic atmosphere of the song. The track was recorded by Hari at 20db Sound Studios, with mixing and mastering by Balu Thankachan and sound design by Anto Franklin.
Produced by Bigson Records, the project brings together a team of independent musicians, filmmakers and visual artists.
Gautham Krishnan serves as Creative Producer, Sangeeth as Creative Director and Kalpana Ambedkar as Executive Producer, contributing to the project’s creative development and execution.
The music video has been edited by Vikram, with colour grading by Ganesh and choreography by Bboy Black. Arun S.K. has handled the poster design, while Rajasekar Govindaraj has worked as Assistant Director. Vetri and Athul Nirakkootu have contributed as Assistant Cinematographers.
The team has also acknowledged the location support extended by 20db Studios, Chennai, and Murugan Saloon, Varkala.
‘HELLO’ marks an interesting creative exploration in Therukural Arivu’s musical career, showcasing his versatility beyond the socially conscious and impactful compositions for which he has earned recognition.
The musical also reflects the evolving landscape of independent Tamil music, where artists continue to experiment with different genres, collaborate with creative talents and explore new approaches to audiovisual storytelling.
With its romantic composition, engaging performances and expressive visuals, ‘HELLO’ offers audiences an opportunity to discover another side of Therukural Arivu’s artistry.
‘HELLO’ – OFFICIAL SONG & MUSIC VIDEO CREDITS
AUDIO CREDITS
Song: HELLO
Written, Composed & Performed by: Therukural (Arivu)
Music Produced by: Hashbass
Recorded by: Hari
Recording Studio: 20db Sound Studios
Mixed & Mastered by: Balu Thankachan
Sound Design: Anto Franklin
VIDEO CREDITS
Produced by: Bigson Records
Directed & Cinematographed by: Arul Cool
Starring: Therukural Arivu & Ashwathy
Creative Producer: Gautham Krishnan
Creative Director: Sangeeth
Executive Producer: Kalpana Ambedkar
Editor: Vikram
Colourist: Ganesh
Choreographer: Bboy Black
Poster Designer: Arun S.K.
Assistant Director: Rajasekar Govindaraj
Assistant Cinematographers: Vetri & Athul Nirakkootu
Location Courtesy:
20db Studios, Chennai
Murugan Saloon, Varkala
Public Relations:
PRO Rekha