For the past week, fans of JioHotstar Tamil were left stunned as the platform’s Instagram handle appeared to be “hacked.” Posts looked different. Paw-prints showed up everywhere. The tone was mischievous. The culprit even confessed in a video.
But this wasn’t a cybercrime.
It was a canine takeover.
The hacker?
A four-legged superstar named Lucky.
What began as a surprise takeover video—where Lucky boldly revealed himself as the one behind the “hack”—quickly turned into one of the most talked-about digital stunts of the week. Every subsequent post on the handle carried Lucky’s unmistakable paw-print, sending fans into a frenzy of speculation.
The takeover featured:
A dramatic page takeover announcement video
A playful PSA about dog vaccination
A paw-stamped birthday wish for SK
The much-awaited first look poster of ‘Resort’
All weekly Hotstar Specials promos — Lucky-approved and paw-verified
Social media buzzed with chatter. Was it a hack? A marketing gimmick? Who—or what—was Lucky planning next?
Now, the mystery is officially revealed.
The takeover is part of the promotional campaign for “Lucky”, the upcoming family entertainer starring GV Prakash Kumar and Anaswara Rajan, with voice performances by Kovai Sarala, Mottai Rajendran, and Thambi Ramaiah.
And Lucky himself had something to say:
“Hack the system? I just walked across the keyboard and the internet went wild. If you think my Instagram takeover was chaotic, wait until you see what I do to GV Prakash in the movie.
Stay tuned—the alpha has arrived.” — Lucky
Just like the Instagram chaos, Lucky promises fun, mischief, heart, and high-energy entertainment for audiences of all ages.
The film will be streaming exclusively on JioHotstar from February 20th.
With this playful digital disruption, JioHotstar Tamil once again proves that storytelling doesn’t just happen on screen — sometimes, it hijacks your feed first.
Stay tuned. Lucky may still be watching. 🐾
Streaming Details
Title: Lucky
Streaming From: February 20
Platform: JioHotstar
About JioHotstar
JioHotstar is India’s leading premium streaming platform, offering an expansive collection of blockbuster movies, original series, live sports, and entertainment across multiple languages. With a mission to bring world-class storytelling to every screen, JioHotstar continues to redefine digital entertainment through innovation, inclusivity, and exceptional content.