Chennai,26th June, 2023: Hamleys – the finest toy shop in the world, and India’s leading toy retailer for children is delighted to announce the launch of its highly-anticipated ‘Hamleys Play’ in Chennai for the first time in the presence of Mrs. Sruti Nakul (Actor, Youtuber & Social Media Influencer) at Phoenix Marketcity Chennai on Saturday, 24th June 2023.
Based on the philosophy of community and parent-child bonding, this one-of-its- kind concept has been built with painstaking attention to detail such that it engages toddlers, kids, and parents alike. It uniquely addresses and delights the play needs of everyone in a secure, clean, and safe environment.
For a long time Hamleys has been associated for its unique in-store magical experience that it provides to both children and parents. Taking the same magical experience ahead Hamleys play breathes in a whole new life to the traditional idea of play & infuses the liveliness of outdoor and the never-ending elusiveness of the fantasies of a child’s mind. Welcome to the world of Mr. & Mrs. Hopper who will take you through their private garden that is filled with adventure.
The ethos of Hamleys Play is built with storytelling at the heart of it, keeping the traditional play activities alive in the world pacing towards technology. It is envisioned as a space bringing gardens and parks to life as it interweaves with the lyrical mysticism and the poetics of a fantasy world. Depicting a world of surrealism with elements like luxuriant greens, quivering blooms, and the twitches of the Laburnum, it urges one to see beyond imagination.
While speaking about the new store launch, Kinjal Shah, Group Vice-President at Hamleys India said, “We are thrilled to open our first Hamleys Play store in Chennai, it’s a concept that the city will experience for the first time and has been designed keeping in mind the demand for a quality, safe and well-operated 20 attractions which includes the Interactive water play, Musical Wall with a ball shower, Ball Pools, Interactive wall climbing, Donut Slide, Building bricks zone, interactive Sand Play, Role play & treehouse with slides, car track & more. It also has a dedicated space for Story telling & DIY activities.
Hamleys play has also become one of the most sought-after destinations for all parents planning for their kid’s birthday parties.
About Hamleys Play: For 261 years, Hamleys of London has been The Finest Toy Shop in the World, bringing magical experiences and joy to children of all ages. Hamleys, in India, has grown to be recognized as a trend setter for new and magical experiences for children. The brand has 125+ stores spread across 40 cities in the country. Hamleys Play is an indoor playground specifically designed for kids with more than 20+ attractions. It currently has 2 stores in India, one each in Mumbai and Delhi.
About Phoenix Marketcity: A premier destination for luxury lifestyle, it provides guests a variety of opulent options. Phoenix continues to be “The” destination for the most affluent and sophisticated residents of the city as well as expats thanks to its truly international appearance and feel, elegantly decorated interiors, and the best of food, fashion, and entertainment from across the world. The mall provides Chennai with the most extensive and appealing lifestyle shopping experience. The stores represent a comprehensive mix of international, national, and regional luxury brands. Phoenix Marketcity in Chennai is more than simply a mall; it’s a confluence of fascinating cultures, lovely clothes, and high-end couture. A city within a city, in an urban setting with coexisting shopping, entertainment, and leisure options.